This product aims to build a platform that allows users to compare insurance from different insurance companies so that they can choose the most suitable insurance for themselves. Therefore, the design selects several common items that users may be more concerned about for quick scanning.
On the business side, the business team hopes to pursue a high policy conversion rate. Users can compare on the platform and buy insurance based on the ideal user journey. However, users see the comparison only as the first step in forming an impression of the policy they are interested in. They prefer human explanations so they can ask questions more directly.
I was assisting a senior designer with responsive UIdesign and I needed to convert the desktop website to a mobile app. The biggest limitation was that the phone's screen size is much smaller. I needed to think about how to place the minimum information a user needs to know when comparing insurance so they don't feel overwhelmed viewing it on a mobile screen.
Based on the criteria the user is looking for, I enlarged the item text on each card and highlighted the price that the user cares about most as a CTA button to keep the user's attention.Also, I use icons to represent function buttons, avoiding a bunch of text content
